You want to launch a new product, a new service or enter a new segment in the market you already know. The study tells you whether demand exists, who has it, how much they are willing to pay and what the offer must contain to be chosen.
Companies invest in growth before they check demand. The study reverses the order: evidence first, then investment.
Search volumes, market data and conversations with potential customers show whether the need exists and how big it is.
Who buys, what problem it solves, how they decide and what would make them switch supplier.
What customers use today, what they pay and where that leaves room for your offer.
The accepted price range and the arguments that support your price.
What the first version must contain to get bought, and what can wait.
Channels, messaging and budget for the first 90 days.
The product, the assumed customer and the questions the study answers.
Market data, search analysis, interviews with potential customers.
Demand, price and the minimum offer, with the evidence for each.
The report and the launch plan for the first 90 days.
Internationalisation support schemes use expense categories like the ones below. Our deliverables fit within them, while eligibility is set by the guide of the call you apply to; together we check the fit and the documents required.
It costs €2,495 excl. VAT. If the product is also launching on an international market, the internationalisation study (€2,995) covers both questions.
Yes, between 8 and 12 short interviews with potential customers, on top of the market data and the search analysis.
Three to four weeks from the brief.