Digital Marketing · Medical Marketing

Medical marketing that brings
new appointments.

Digital marketing for private clinics and medical practices in Romania: new appointments, a solid online reputation and patients who return for check-ups.

5.4×average ROI of private clinic campaigns
73%of patients look for their doctor online before booking
120kmonthly searches for private clinics in Romania
90%retention rates with email automation

Specialised services

What we build for your clinic

Every channel is calibrated to how patients choose: search, reviews, waiting time and returning for check-ups.

Google Ads for Clinics

Search campaigns for specific treatments (implants, MRI, dermatology, etc.). Average ROAS 4.2x with a keyword strategy optimised for medical intent.

PAID ADS
SEO Local Medical

Optimisation for 'doctor [specialty] [city]'. Medical content strategy built on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

SEO
Email Automation Pacienti

Automated flows: appointment confirmation, 24h reminder, post-consultation follow-up, annual recall. Retention rate rises by 35%.

EMAIL
Managementul Reputatiei

Monitoring Google, Facebook, Doctolib. A proactive strategy to collect reviews after consultations. Correct indexing in medical directories.

REPUTATION
Social Media Educational

Accessible medical content: infographics, procedure explanations, Q&A with doctors. You build authority and attract new patients organically.

SOCIAL
Facebook Ads for Services

Precise demographic targeting for elective services (aesthetics, dentistry, ophthalmology). Lead generation campaigns with optimised cost per appointment.

PAID ADS

Case study

What changed in a private clinic in Bucharest

CASE STUDY: PRIVATE CLINIC, BUCHAREST

From 12 to 47 new appointments/month with a 2,000 lei/month ad budget

A dermatology clinic in Bucharest with 3 doctors wanted to grow new patient numbers without relying solely on referrals. We implemented Google Ads (specific treatments) plus local SEO plus email automation for existing patients.

+291%New appointments/month
4.2×ROAS Google Ads
4.8Google Rating
87 leiCost per new appointment

How we work

From a search to an appointment, in 5 steps

01
Audit

How you're found by specialty, what the reviews say, how many appointments are lost.

02
Strategy

The services we grow first and messaging that follows medical advertising rules.

03
Execution

Local SEO, Google Ads on treatments, review collection, appointment reminders.

04
Optimisation

We shift budget to the services with the best value per patient.

05
Reporting

Appointments per channel, cost per new patient, return rate.

Frequently asked questions

FAQ: Medical Marketing

Are there special restrictions for medical advertising?

Yes. Google and Meta have strict policies for medical content. We work exclusively with certified clinics and make sure all ads comply with legal regulations and platform guidelines.

Which medical specialities can you promote?

We work with dentistry, dermatology, ophthalmology, medical aesthetics, cardiology, orthopaedics and other private specialities. We have experience with both single-speciality clinics and polyclinics.

How do you protect patient data in email campaigns?

We apply GDPR strictly: collection with explicit consent, secure storage, opt-out at any time. We use certified platforms (Brevo, ActiveCampaign) with servers in the EU.

How long until we see a significant increase in appointments?

Google Ads delivers growth in the first month. Organic SEO needs 3-6 months. Combined, our clients usually see +40-80% new appointments after the first 60 days.

Can you also build the clinic's website?

Yes. Web design is included as an additional service, with a focus on medical UX: easy online booking, SEO-optimised speciality pages, formats for certifications and doctors.

Want a diary full of new patients?

30-minute discussion. No obligations. You get a concrete action plan.

Other industries we cover

The methodology is the same; the system changes from one sector to another.

All 32 industries →