When you have several markets in mind and a limited budget, you need order: which one you enter first, with what offer, on what budget and after which signal you move on to the next. The plan puts all of this into a single working document.
Expanding into three markets at once splits your budget in three and your results into nothing. A good plan chooses, sequences and says in advance when you stop.
We compare up to five candidate markets by potential, cultural distance, barriers and cost of entry, then choose three.
Demand, competition, pricing, regulations and channels, using the same method as the full study.
The channel, offer, price and message for each chosen market.
Costs over 12–24 months, by quarter: staff, marketing, trade fairs, certifications, logistics.
What you measure, which result justifies moving on to the next market and when you review the plan.
The risks in each market and the funding sources that fit the stages of the plan.
Each additional target market in the same study: €1,495.
Production capacity, margins, budget and what success means for you.
The comparison matrix and the three chosen markets, with the arguments for each.
Entry route, timeline and costs, market by market.
The final document, the presentation and the first actions for the next 90 days.
Internationalisation support schemes use expense categories like the ones below. Our deliverables fit within them, while eligibility is set by the guide of the call you apply to; together we check the fit and the documents required.
The three-market plan costs €5,995 excl. VAT, twice the price of a market study for a single market. One additional market costs €1,495.
The study answers the question “is this market worth it?”. The plan answers “in what order, on what budget and after which signal do we move on?” across several markets.
Many export support programmes ask for a business plan or an internationalisation plan. Our document covers the markets, the budget and the KPIs; we adapt the exact format to the guide of the call.
Six to eight weeks, depending on the number of candidate markets and the data available.