B2B marketing for tech companies, SaaS and IT services in Romania: lead generation, ABM, LinkedIn Ads and content that drive MRR growth.
Specialised services
Every channel is calibrated to your funnel: demo, trial, activation and the moment a user becomes a paying customer.
Lead generation for SaaS, IT services and tech companies. Precise targeting by job title, industry and company size. Optimised cost per lead.
B2B ADSSearch campaigns for buying intent (comparisons, pricing, alternatives). Display remarketing for funnel awareness. Performance Max for scale.
PAID ADSTechnical articles, white papers, case studies and implementation guides. Content that builds authority and generates qualified organic traffic.
ContentNurturing sequences for cold and warm leads. Onboarding automation, upsell/cross-sell flows. Reduces churn and grows MRR.
EMAILA targeting strategy for key accounts with personalised messages. Combines LinkedIn Ads, email outreach and retargeting for a shorter sales cycle.
ABMGA4 and CRM integration, funnel analytics, cohort analysis. You know exactly which channel drives MRR, not just leads.
ANALYTICSCase study
CASE STUDY: HR SAAS, BUCHAREST
An HR SaaS startup in Romania wanted to scale its B2B customer acquisition. We implemented an ABM strategy combining LinkedIn Ads (targeting CFOs/HR Directors at companies with 50-500 employees) with personalised email outreach and landing pages for each ICP.
How we work
ICP, trial sources and where you lose people between sign-up and activation.
The channels and message for each role on the decision-making committee.
LinkedIn Ads, technical content, ABM and nurturing sequences.
We test demo vs. trial and cut the channels that don't drive activations.
Pipeline per channel, CAC, trial-to-paid, contribution to MRR.
Frequently asked questions
30-minute discussion. No obligations. You get a concrete action plan.
The methodology is the same; the system changes from one sector to another.