LinkedIn, authority content and ABM for B2B service firms in Romania: calibrated for multiple decision-makers and a long sales cycle.
Specialised services
Every channel is calibrated to your sales cycle: multiple decision-makers, proposal, tender and framework contract.
Thought leadership, Sponsored Content and Lead Gen Forms. Precise targeting: industry, role, company size. The most effective B2B platform.
B2BSearch Ads for clear purchase intent. Display remarketing for nurturing. Performance Max with asset groups per service.
PAID ADSWhite papers, case studies, technical guides and expertise articles. Positions your company as an opinion leader in the industry.
ContentPersonalised outreach sequences to your ICPs (Ideal Customer Profiles). Tools: Lemlist, Apollo or Hunter. Average reply rate: 8-15%.
EMAILAccount-Based Marketing: ultra-personalised messages for key accounts. Combines LinkedIn + email + display retargeting.
ABMOrganising online webinars, ebooks and interactive calculators that generate qualified leads at a lower cost over the long term.
DEMAND GENCase study
CASE STUDY: IT CONSULTANCY FIRM, BUCHAREST
An IT consultancy firm in Bucharest (20 employees) wanted to reduce its dependence on referrals and generate inbound leads. We implemented a content marketing strategy (weekly technical articles) + LinkedIn Ads + monthly webinars.
How we work
Where clients come from today, how long the cycle takes, where proposals get stuck.
The target accounts and the message for every decision-maker in the process.
LinkedIn, authority content, outreach and ABM on the major accounts.
We cut the sources that bring unqualified requests and shorten the path to a proposal.
Cost per qualified lead, opportunities, average contract value.
Frequently asked questions
A 30-minute discussion. No commitments. You get a concrete action plan.
The methodology is the same; the system changes from one field to another.