Service · Internationalisation

Feasibility study for international markets.

Before you open an office, a warehouse, a work site or a subsidiary in another country, you need figures you can trust: how many sales you can make, what fixed costs you add and how long the investment takes to pay back.

Price€4,495excl. VAT
Request a quote for the study → Published internationalisation studies

An investment in an international market is usually decided on enthusiasm. The feasibility study bases the decision on scenarios.

What's included

What you
actually get.

Market analysis

Demand, competition and pricing in the target market, using the same method as the internationalisation study.

Sales model

Realistic volume over 3 years, by channel, in three scenarios: cautious, base and optimistic.

Investment costs

Premises, staff, logistics, permits, local taxes and marketing costs for launch.

Financial scenarios

Cash flow, break-even point and payback period for each scenario.

Risks and sensitivity

What happens if sales fall short or the exchange rate moves, and which measures reduce the risk.

Recommendation

Invest, postpone or enter by another route (distributor, agent, marketplace), with the arguments for each option.

How we work

Four steps,
no surprises.

  1. 01

    Assumptions

    We define the investment, the market, the time horizon and the decision criteria.

  2. 02

    Research

    Market data, local costs and checks with service providers in the target country.

  3. 03

    Modelling

    Sales and cost scenarios, with sensitivity to the most important variables.

  4. 04

    Decision

    The report, the editable financial model and a presentation of the conclusions.

Funding

How the service appears
in funding programmes.

Internationalisation support schemes use expense categories like the ones below. Our deliverables fit within them, while eligibility is set by the guide of the call you apply to; together we check the fit and the documents required.

Who it's for

Industries we
work in often.

Frequently asked questions

What clients
ask us.

How much does a feasibility study for an international market cost?

It costs €4,495 excl. VAT, one and a half times the price of the market study for internationalisation, because it includes the financial model and the investment scenarios.

Do I also get the financial model?

Yes, the model is handed over in editable form, so you can change the assumptions and see the effect on the result.

Do funded projects ask for it?

Some calls ask for a feasibility study or a cost-benefit analysis for investments. Together we check the requirements in the guide and adapt the structure of the document.

How long does it take?

Five to six weeks.

Common searches

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searching for…

Market studies and internationalisation
Next step

We start with a
30-minute conversation.

Find out which study suits you, how long it takes and what it costs. ITargetMarketing works as a European agency from Sibiu: clients in Romania and the United Kingdom, research in the language of each target market.

Request a quote → +40 768 891 192