eCommerce Marketing for Online Stores

Specialised services

What we build for your online shop

Every channel is calibrated to the shop's economics: average basket, margin, returns, stock and seasonal peaks.

Google Shopping & Performance Max

Optimised feed, Shopping campaigns segmented by margin, Performance Max with asset groups per category. Average ROAS 5-8x for online shops.

PAID ADS

Meta Ads (Dynamic Product Ads)

Dynamic remarketing with your product catalogue. Carousel ads, collection ads, visitor retargeting and abandoned cart. Optimised cost per acquisition.

PAID ADS

eCommerce SEO

Category and product page optimisation, structured data (Product schema), link building, content blog for organic traffic. Long-term visibility.

SEO

Email Marketing Automatizat

Welcome series, abandoned cart (3 emails), post-purchase, win-back. Platform: Klaviyo or Brevo. Contributes 20-35% of revenue.

TikTok & Instagram Ads

Video ads for physical products. UGC (User Generated Content), unboxing, product demos. Reaches new audiences under 35 at low cost.

SOCIAL ADS

Analytics & Revenue Attribution

GA4 eCommerce setup, server-side tracking, cohort analysis, LTV calculation. You know exactly which channel brings profit, not just sales.

ANALYTICS

Case study

What changed in an online fashion shop

CASE STUDY: ONLINE FASHION SHOP

From 80,000 lei/month to 340,000 lei/month in revenue in 6 months

An online fashion shop with 1,200 SKUs and an ads budget of 15,000 lei/month contacted us with a low ROAS problem (2.1x). We rebuilt the Google Shopping campaign structure completely, implemented Performance Max with asset groups per category and added email automation (Klaviyo).

×4.25Revenue (80k→340k lei/month)

6.8×ROAS Google Shopping

28%Of revenue via Email

-31%Cost per acquisition

How we work

From visit to delivered order, in 5 steps

Audit

Product feed, cart abandonment, returns and the products losing money.

Strategy

What we promote: bestsellers, stuck stock or the Black Friday peak.

Execution

Shopping and PMax, dynamic remarketing, abandoned cart automations.

Optimisation

We shift budget to margin products, not the ones with the most clicks.

Reporting

ROAS after returns and delivery, average basket, value per customer.

Frequently asked questions

FAQ: eCommerce Marketing

What minimum budget is needed for eCommerce ads?

We recommend a minimum of 3,000 lei/month ad budget for Google Shopping + 2,000 lei/month for Meta Ads. Below these thresholds, the algorithms don't have enough data to optimise. Management: 15-20% of the ad budget.

How long until we see a good ROAS on Performance Max?

Performance Max has a learning phase of 4-6 weeks. During this period ROAS may be below target. After the learning phase, optimisation becomes more aggressive. Don't stop the campaigns during the learning phase.

Do you work with WooCommerce, Shopify or Magento shops?

Yes, we work with all platforms. We have experience with WooCommerce, Shopify, Magento, PrestaShop and Romanian platforms (Gomag, MerchantPro). The product feed is adapted to each platform.

How do you handle seasonality (Black Friday, holidays)?

We plan ahead: we raise the budget 2-3 weeks beforehand, create special campaigns, prepare remarketing audiences. Black Friday needs a separate strategy with aggressive bid adjustments and dedicated creative assets.

Can you also manage returns and their impact on campaigns?

Yes. A correct GA4 configuration excludes returns from revenue reporting, which gives a true picture of profitability. High returns are a signal to review targeting and creatives.

Real growth for online shops in Romania