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How we work

A clear process. Zero black boxes.

You know at any moment where we are, what is being worked on and what comes next.

Stage 01
Diagnostic
1-2 weeks
Stage 02
Strategy
1-2 weeks
Stage 03
Execution
months 1-3
Stage 04
Optimisation
ongoing
Stage 05
Growth
monthly + quarterly
Stage 01 - Diagnostic
01
Diagnosis

We understand the real situation before anything.

We don't offer solutions to problems we haven't understood. The diagnostic is a working session.

Complete digital auditWebsite, SEO, social media, active ads, CRM, internal processes. An accurate picture of where you stand today.
Competitor analysisWhat your relevant competitors do: channels, messages, weak points and untapped opportunities.
Ideal customer profileAn ICP (Ideal Customer Profile) built on real data, not assumptions: demographic, behavioural, motivational.
Diagnostic documentA complete report with conclusions, priorities and recommendations. A concrete deliverable, not vague slides.
1-2
weeks
Kick-off session
+ document delivered
Stage 02 - Strategy
02
Strategy

The personalised plan for your situation.

Based on the diagnostic we build the strategy: channels, messages, budgets, objectives, KPIs.

Brand strategy & messagingClear positioning, the value proposition, the tone of communication and the key messages per segment.
Channel & budget planThe optimal channel mix (organic, paid, owned) with budget allocation based on ROI potential per channel.
3-month editorial calendarTopics, formats, frequencies and distribution. Content with a purpose, not posts for the sake of posting.
KPIs & dashboardSuccess indicators defined clearly before the start. You know exactly what "good" looks like for your business.
1-2
weeks
Strategy workshop
+ approved plan
Stage 03 - Execution
03
Execution

We implement fast, correctly and coherently.

Strategy becomes action. We launch channels, produce content, configure campaigns.

Channel & account setupGoogle Ads, Meta Business, CRM, email platform, analytics: everything configured correctly from the start.
Month 1 content productionSEO articles, social graphics, campaign copy, email sequences: the whole content package launched at once.
Paid campaign launchGoogle & Meta campaigns started with the right structure, validated audiences and an optimal bid strategy.
Automations activatedCRM flows, email sequences, WhatsApp notifications: live and tested before launch.
Months 1-3
Launch sprint
+ weekly check-in
Stage 04 - Optimisation
04
Optimisation

Data leads, we adjust.

We don't set and forget. Every channel is actively monitored.

Daily campaign monitoringKPIs tracked daily: CPC, CPL, ROAS, CTR. A fast response to any deviation from target.
Continuous A/B testingWe test headlines, audiences, landing pages, calls to action. The winners stay, the losers go.
Detailed monthly reportComplete performance: what worked, what didn't, why, and what we change next month. Zero spin, raw data.
Live dashboard, 24/7 accessSee performance in real time without waiting for a report. Complete transparency, at any moment.
Ongoing
Daily + monthly report
+ monthly meeting
Stage 05 - Growth
05
Growth

We scale what works. We prepare what comes next.

Growth is not an accident: it is the result of a system that works.

Quarterly strategy workshopA 3-4h session: what we learned, what we scale, what we stop, what we build new in the next quarter.
Channel expansionAs the base becomes solid, we add new channels (YouTube, TikTok, LinkedIn, digital PR) when the time is right.
Efficient budget growthWe increase investment in proven channels, with predictive ROI models. Every extra leu has a clear logic.
Updated 12-month roadmapEach quarter we update the roadmap based on real data and market changes.
Quarterly
Workshop + roadmap
continuously revised
Why it works

The principles behind the process.

Diagnosis before solution
Nobody prescribes medicine before a consultation. We don't propose services before a diagnostic either. This structure saves money and avoids wrong directions.
Data, not gut feeling
Every decision is anchored in data: performance figures, user behaviour, competitor comparisons. Opinion doesn't beat data.
Everything is connected
SEO informs content, content feeds ads, ads bring leads into the CRM, the CRM converts them. We don't work in silos.
Total transparency
You access the dashboard at any moment. The monthly report is not spin: it is a document with raw data, honest interpretation and a clear plan.
Frequently asked questions

What our clients want to know.

How long until I see the first results?+
It depends on the channels: paid campaigns (Google/Meta) can generate results in the first week. Organic SEO builds over 3-6 months. Social media builds an audience gradually. We don't promise "overnight results" because we wouldn't be honest if we did, but we explain exactly what to expect per channel.
What happens if a channel doesn't perform?+
We investigate the cause, propose adjustments and test variants. If, after adjustments, the channel still doesn't work for your specific business, we tell you directly and reallocate the budget to more effective channels. We don't keep spending budget on something that doesn't produce ROI.
How much time do I need to commit as an entrepreneur?+
The diagnostic session (1 day), strategy approval (2-3h) and monthly 1h meetings. In practice, 1-2 days in total per quarter for your input. We handle everything else. That is the idea of the partnership: you run the business, we run the digital ecosystem.
Can I stop the collaboration at any time?+
Yes, with 30 days' notice as set out in the contract. We don't have 12-month contracts with exit penalties. We are motivated to deliver results consistently, because that is the only reason you stay with us, not contracts that lock you in.
Do you work with every type of business?+
No. There are situations where we are not the right partner: businesses at too early a stage without a validated product, industries where we have an ethical conflict, or situations where expectations are fundamentally unrealistic. We would rather be honest from the diagnosis than accept a client we cannot serve well.

Conceptual ecosystem

Our process, as an ecosystem

The five steps above are not a queue. Each stage rests on the others: pick one and see what it depends on.

First step

The process starts with the diagnostic.

A 30-minute conversation where we understand your situation.

I want a strategy Meet the team