For a marketing, pricing or positioning decision in the market you already operate in: how big the market is, how it splits, where your competitors stand and where there is room for you.
Many marketing decisions are made on impressions. A short, well-targeted market study turns them into decisions you can explain.
Market figures from official and industry sources, with their development over recent years.
Groups with different needs and behaviours, and which of them matter to you.
The positioning, offers, prices and communication of your main competitors.
Gaps in the market, neglected segments and arguments nobody else is using.
What to change in your offer, pricing and communication, in order of impact.
The decision the study has to support.
Official data, competitor analysis and analysis of searches in the market.
Segments, positions, opportunities.
The report and the presentation session.
Internationalisation support schemes use expense categories like the ones below. Our deliverables fit within them, while eligibility is set by the guide of the call you apply to; together we check the fit and the documents required.
From €1,995 excl. VAT, for one market and one segment. The price rises with the number of segments and with direct research (interviews, surveys).
The market study looks at the market you already operate in. The internationalisation study adds the regulations, channels and entry strategy for a new market in another country.
Two to three weeks.