Digital Marketing · Construction & Real Estate Marketing

Lead generation for construction and real estate

Campaigns for developers, agencies and builders in Romania, calibrated for the long decision cycle: from the first click to the sold unit.

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Specialised services

What we build for your project

Every channel is calibrated for the long decision cycle: construction season, viewings, deposit and remaining units.

Google Ads for Real Estate

Search campaigns for direct purchase intent ('new apartments Bucharest', 'houses for sale'). Display remarketing with images of your projects.

PAID ADS

Facebook & Instagram Ads

Precise demographic targeting: age, income, family status. Lead generation with in-app forms. Video tours, 3D renders and client testimonials.

PAID ADS

Local SEO + Google Maps

Optimisation for local searches and Google Maps. Dedicated pages per project with LocalBusiness schema. Organic visibility for 'new construction [neighbourhood]'.

SEO

Email Nurturing Cumparatori

Long nurturing sequences (6-12 months) for a long decision cycle. Project updates, new renders, limited offers, virtual tour webinars.

Video Marketing & Virtual Tours

Production of drone video ads, 360 virtual tours, construction time-lapse. Video content for YouTube Ads, Facebook and the project's website.

VIDEO

CRM Integration & Lead Scoring

Campaign integration with CRM (HubSpot, Salesforce). Automatic lead scoring based on behaviour. Sales agent alerts for hot leads.

CRM

Case study

What changed at a residential project in Cluj

CASE STUDY: RESIDENTIAL DEVELOPER, CLUJ

+180 qualified leads for a 120-apartment project in 90 days

A real estate developer in Cluj with a 120-unit residential project contacted us at launch. We implemented a Google Ads + Meta Ads strategy with lead generation forms + 6-month email nurturing. Target: 50 qualified leads/month. We delivered 60+.

180+Total qualified leads

4.2×Campaign ROI

68 leiCost per qualified lead

34Apartments sold in 90 days

How we work

From a search to a sold unit, in 5 steps

Audit

Project stage, remaining units, lead quality and wasted viewings.

Strategy

The areas and unit types we push first.

Execution

Google and Meta on intent, virtual tour, project landing page, connected CRM.

Optimisation

Lead scoring and budget shifted to the sources that produce viewings.

Reporting

Cost per qualified lead, viewings, reservations, units sold.

Frequently asked questions

FAQ: Construction & Real Estate Marketing

What does a 'qualified lead' mean in real estate?

A qualified lead is a person who has the necessary budget, wants to buy within 12 months at most, has filled in a form with correct contact details and has answered the first call. We filter out unqualified leads already at the ad stage.

Can you promote both residential and commercial projects?

Yes. The strategy differs: residential = Facebook/Instagram + Google Search with emotional messages. Commercial (office and retail space) = LinkedIn B2B + Google Ads with rational messages (ROI, location, technical specifications).

How long does a campaign for a 50-unit project take?

We recommend 6-12 months of active campaigns, aligned with the sales cycle. The first 3 months are awareness + lead generation. Months 3-6: nurturing existing leads + new campaigns. Months 6-12: urgency (remaining units) + upsell.

Do you have experience with projects outside Bucharest?

Yes, we have active clients in Cluj, Timișoara, Brașov, Iași and other large cities. The local targeting strategy is adapted for each city, including the specifics of local demand.

How do you integrate campaigns with the sales department?

CRM setup with automatic email/SMS alerts for sales agents when a new lead arrives. A lead dashboard with scoring. Call tracking to see which campaign brings in calls.