Digital Marketing · HoReCa Marketing

HoReCa marketing that brings
full bookings.

Direct bookings, shift coverage and filled tables on slow days, for restaurants, hotels and venues in Romania.

340%average growth in direct bookings in 90 days
4.8average Google rating after Google Business Profile optimisation
3.2×average Meta Ads ROI for restaurants
68%of local searches convert within 24h

Specialised services

What we build for your venue

Every channel is calibrated to the venue's rhythm: season, slow days, shift coverage and cost per booking.

Local SEO & Google Maps

Complete Google Business Profile optimisation, NAP consistency, review strategy. You appear first when someone searches 'restaurant [city]' or 'bistro near me'.

SEO LOCAL
Meta Ads (Facebook & Instagram)

Awareness, booking and promotion campaigns with hyper-local targeting. Visual ads for menus, events and special offers.

PAID ADS
Google Ads (Search + PMax)

Capture customers at the moment of purchase intent. Search Ads for 'restaurant delivery' plus Performance Max for visual remarketing.

PAID ADS
Social Media Management

Weekly content calendar, product photography, Stories, Reels and UGC. You build a loyal local community.

SOCIAL
Email & WhatsApp Marketing

Weekly newsletter with offers, birthday rewards, re-engagement campaigns. Average opens: 38% email, 91% WhatsApp.

EMAIL
Reputation Management

Monitoring and responding to reviews on Google, TripAdvisor, Facebook. A proactive strategy to earn more positive reviews.

REPUTATION

Case study

What changed in a restaurant in Brașov

CASE STUDY: BRASOV RESTAURANT

From 3.8 to 4.9 stars and +280% direct bookings in 90 days

A 45-seat restaurant in Brasov contacted us with a common problem: OTAs (Booking, TheFork) were taking 25-30% commission from every booking. We implemented a local SEO + Google Ads + email marketing strategy to move bookings onto owned channels.

+280%Direct bookings
4.9Google Rating
-28%OTA commissions
3.4×Meta Ads ROAS

How we work

From menu to full table, in 5 steps

01
Audit

Reviews, Google Maps, OTA commissions and shifts with empty tables.

02
Strategy

We decide what to fill first: lunch, the weekend or delivery.

03
Execution

Local campaigns, menu photography, a response to every review.

04
Optimisation

We test messages by day and shift, and shift budget to where bookings happen.

05
Reporting

Bookings per channel, cost per booking, no-shows.

Frequently asked questions

FAQ: HoReCa Marketing

How long until I see the first results?

Local SEO produces its first effects in 30-60 days. Paid ad campaigns (Meta, Google) deliver results from the first week. Replacing OTA bookings with direct bookings usually takes 60-90 days.

Do you also work with small restaurants on a limited budget?

Yes. Our starter package for HoReCa begins at 900 lei/month and includes local SEO + Google Business Profile management + one Meta Ads campaign. The advertising budget is added separately.

Can you help us with photos and video for ads?

We work with partner photographers and videographers who specialise in food photography. We can include shooting sessions in our packages.

How do you handle negative reviews?

Every negative review gets a professional reply within 24h at most. We have a proven 'review recovery' strategy that raises the average rating by 0.6-1.2 stars in 60 days.

Can I follow campaign results in real time?

Yes. Every client gets access to a live dashboard (Google Looker Studio) with all the metrics: impressions, clicks, bookings, cost per booking, ROAS.

Want full dining rooms even on the slow days?

30-minute discussion. No obligations. You get a concrete action plan.

Other industries we cover

The methodology is the same; the system changes from one sector to another.

All 32 industries →