Tech / SaaS & Software
MRR on the rise.
Churn on the way down.
Trial-to-paid optimised.
Marketing for software and SaaS products that understands PLG vs SLG, knows the difference between onboarding and activation, and knows how to communicate a technical value proposition to a mixed audience (technical plus business).
We speak SaaS
MRR / ARRchurn ratetrial-to-paidactivation rateNPSproduct-led growth (PLG)sales-led growth (SLG)CAC / LTVonboarding funnelfeature adoptionexpansion MRRICP segmentationG2 / Capterra reviewsfreemium conversionAIO / AI Search citations
Common SaaS problems
Why software products
struggle to grow without a strategy.
A trial converting at 2%
Many people sign up for the trial, few reach the "aha moment", and even fewer pay. The problem is the onboarding, not the product. A weak activation rate = money thrown away on acquisition.
Average SaaS trial→paid conversion: 2-5%. Optimised: 15-25%
Churn that eats everything you grow
You acquire 50 new customers a month and lose 40. Minimal net growth, MRR stagnates. Without structured onboarding, customer success and engagement emails, churn is inevitable.
Cutting churn by 5% = 25-95% higher profitability
Invisible in AI Search and on G2/Capterra
When someone asks ChatGPT "which CRM is good for small organisations" or searches on G2, you don't appear. Competitors with reviews and AIO-optimised content win customers you don't even know you're losing.
62% of SaaS buyers now consult AI Search
A technical message, an unmotivated audience
You talk about features, not outcomes. "We have a REST API with webhooks" means nothing to the CMO who wants to know whether you save them 10 hours of work a week.
Outcome-based communication = 3× landing page conversion rate
Technical SEO vs content: both missing
Either you have no content (zero organic traffic), or you have content that doesn't convert (traffic without signups). SEO for SaaS has its own logic: use case pages, integration pages, comparison pages.
Content-led growth = the most profitable SaaS channel in the long run
CAC too high, LTV too low
You spend 800 lei per customer acquired, the customer pays for 3 months and leaves. Negative CAC:LTV ratio. Without a retention and expansion strategy, growth can't sustain itself.
A healthy SaaS: LTV:CAC ratio of at least 3:1
Our SaaS strategy
How we grow MRR
and reduce churn.
01
AIO / AI Search Optimisation: appear in ChatGPT
A complete strategy for visibility in AI Search: Schema.org SoftwareApplication + speakable, content structured for direct answers, G2 and Capterra optimisation (reviews, profile completion rate), comparison and use-case articles that get cited by AI. Target: Top 3 mentioned in the category.
Top 3
AI Search mentions
02
SaaS SEO: use cases, integrations, comparisons
SaaS-specific SEO architecture: use case pages per industry/role, integration pages (Zapier, Slack, HubSpot etc.), "[your product] vs [competitor]" comparison pages, template pages. A content calendar with thought leadership articles in the category.
+93%
Organic signups
03
Onboarding emails + activation funnel optimisation
Audit of the existing onboarding flow, identification of the key "aha moment", redesign of the onboarding email sequence (in-app + email), segmentation by use case and industry, A/B testing of subject lines and CTAs. Objective: double the activation rate in 60 days.
38%
Trial-to-paid rate
04
LinkedIn Thought Leadership + Product Content
A content strategy for founders and the product people on LinkedIn: opinions on where the category is heading, feature announcements with business context, customer success stories. Short video demos that show value in 60 seconds. Community building in the niche.
120
New enterprise customers
05
Retention marketing: cut churn with email + product
A health score model for churn prediction, re-engagement email sequences for inactive users, feature spotlight emails that reveal unexplored value, NPS automation and follow-up, expansion emails with upgrade opportunities at the right moment.
-35%
Churn rate reduction
SaaS questions
What tech companies ask
before we start working.
Do you work with early-stage SaaS or only with mature products?
We work with both, but the strategy differs significantly. Early stage: focus on a defined ICP, product-market fit validation through small campaigns, content for the first 50 customers. Mature: scaling existing channels, retention optimisation, expansion revenue, AIO.
Can you optimise the product / onboarding, or only the external marketing?
We work at the marketing-product interface. We don't change the product code, but we audit the onboarding flow from the user journey perspective, propose activation email sequences and can A/B test the messages and CTAs in the UI together with your product people.
What is AIO and why does it matter for SaaS now?
AIO = AI Overview Optimisation / AI Search Optimisation. When someone asks ChatGPT, Perplexity or Gemini about a software category, the products that appear in the answer win leads organically. It is the SEO of 2025-2026 for SaaS. We implement Schema.org, structure content for AI citation and optimise your profile on the review platforms.
Other industries
Your MRR can
grow predictably.
30 minutes. We analyse the product, the market, the channels. We tell you directly what's blocking growth.