HoReCa / Restaurants
More covers.
A higher average check.
A full room every night.
Digital marketing built on the realities of the restaurant industry. We understand the difference between fine-dining and casual dining, what culinary yield management means and how online bookings work in 2026.
We speak your language
covers / pax average check RevPASH mise en place upselling menu engineering no-show rate table turnover food cost occupancy % online booking Google Business tripadvisor reviews peak hours seasonal menu
The problems we solve
What hurts the most
in restaurant marketing.
Google ignores you in local searches
When someone searches for "Italian restaurant Bucharest" or "business lunch restaurant sector 1", you don't show up. Competitors with a digital presence steal the customers you lose.
78% of bookings start from a Google search
Monday-Wednesday: empty tables, fixed costs
The weekend works, but Monday-Wednesday you don't have enough covers to cover food cost and wages. There is no strategy for spreading traffic across the slow days.
Industry average: 35% occupancy on weekdays
Unanswered negative reviews, 3.2 stars
Every negative review left without a reply costs customers. A rating below 4.0 on Google cuts conversions from search by up to 40%. Online reputation is either an asset or a problem.
1 extra star on Google = +5-9% revenue
Social media without a culinary strategy
You post when you have time, mediocre phone photos, content with no concept. The restaurants that blow up on Instagram and TikTok have a clear culinary content strategy.
Food content = the #1 category on Instagram & TikTok
No-shows that kill revenue
You book 40 covers, half show up. There is no automatic confirmation system, partial pre-payment or reminder sequence to cut the no-show rate.
Average no-show rate: 20-30% of bookings
Customers who come once and never return
No CRM, no email capture, nothing sent after the visit. Customers forget you quickly. Profitable restaurants know how to turn the first visit into a long-term relationship.
The cost of a new customer = 5× the cost of keeping an existing one
Our solutions
How we fill the dining room
and grow the average check.
01
Local SEO: show up when it matters
Google Business Profile optimisation, local SEO for "[type] restaurant [neighbourhood/city]", Restaurant + Menu + AggregateRating schema, consistent local citations. We get you onto Google Maps and into the knowledge panel for every relevant keyword in your industry.
+180%
Google profile views
02
Meta Ads with precise gastronomic targeting
Facebook and Instagram campaigns targeted geographically (3-5 km radius, specific neighbourhood), by culinary interests and dining behaviour. Video Reels with the restaurant's atmosphere, stories from the open kitchen, carousels with the signature dishes. Remarketing for those who visited the website but didn't book.
4.5×
Average campaign ROAS
03
Culinary Social Media strategy
A monthly editorial calendar with a consistent photographic concept, recipe reveals, behind-the-scenes with the kitchen staff, new seasonal menu. Reels and TikTok with trending sounds. Collaborations with local gastronomic micro-influencers. A User Generated Content strategy.
+85K
Monthly organic reach
04
Booking system + no-show reduction
Integration of an online booking platform with automatic confirmations (SMS + email), reminders at -24h and -2h, optional partial pre-payment for large groups. A post-visit review request flow. A simple CRM for the history and preferences of loyal customers.
-65%
No-show rate
05
Systematic online reputation management
Monitoring and replies to Google, TripAdvisor and TheFork reviews within 4h at most. A differentiated reply strategy for positive reviews (amplification) and negative ones (de-escalation + solution). A campaign to generate authentic reviews from happy customers.
4.8
Google rating avg.
Channels & tactics
What we activate
for your restaurant.
Google Business
Your complete profile, professional photos, an up-to-date menu, weekly posts, replies to reviews.
→ Presence in Maps + Knowledge Panel
Instagram & TikTok
Premium culinary content: food photography, open-kitchen Reels, live stories, TikTok trending.
→ 3-8% engagement rate
Local Facebook Ads
Geo-targeted campaigns within a 3km radius, food & dining interests, website visitor remarketing, booking lead ads.
→ CPL under 12 lei
Google Ads Search
High-intent keywords: "[type] restaurant [place]", "restaurant booking", "where to eat". Impression share 80%+.
→ CTR 8-12%
Email Marketing
A monthly newsletter with the new menu, subscriber-only offers, private event invitations, birthday deals.
→ Open rate 42% avg.
TripAdvisor / TheFork
A fully optimised profile, professional photos, systematic replies to reviews, special promotion.
→ Top 10 local listing
WhatsApp Business
A direct communication channel with loyal customers: booking confirmations, event announcements, flash offers.
→ Open rate 95%
AI Search Visibility
Schema.org Restaurant + Menu, AIO-ready content, presence in ChatGPT and Perplexity answers for gastronomic searches.
→ AI Search citations
Case study: Restaurant
Trattoria Trevi: website, SEO, social and AIO
for a trattoria in Craiova.
We built the restaurant’s website and we work on its visibility in three places: local searches in Craiova, social media and AI assistants’ answers.
Web
Fast mobile website
SEO
Searches in Craiova
Social
Consistent content
Frequently asked questions
What restaurants ask
before we start working.
How long until I see the first bookings from marketing?
An optimised Google Business profile and improved reviews produce results in 2-4 weeks. Meta Ads campaigns generate the first bookings from the first week. Organic SEO takes 60-90 days for visible impact.
Do you work with small restaurants or only with chains?
We work with any restaurant that has a good product and the desire to grow. We have helped both 30-seat restaurants and brands with 5 locations. The package and budget adapt.
What happens with the advertising budget?
The advertising budget (the money that goes directly to Meta/Google) is paid by you, separately from our management fee. We recommend a minimum of 800-1200 lei/month for local Meta Ads to be effective.
Do you also do photos/video for the menu and the restaurant?
We have partner food photographers we collaborate with. We don't include photo/video production in the standard packages, but we coordinate it and include it as an add-on on request.
How do we measure success if we don't have a booking website?
We can measure phone calls generated by Google Business, clicks on "Book", contact form submissions, Instagram and Facebook DMs, WhatsApp messages. We recommend implementing a simple online booking system: the cost is small compared with the impact.
And for other types
We work with
the entire HoReCa industry.
Ready to grow?
30 minutes.
One clear plan.
We analyse your current situation and tell you exactly what works in your local market: restaurant, type, neighbourhood.