B2B / Professional Services
Enterprise pipeline.
Qualified MQLs.
Shorter sales cycles.
B2B marketing that understands enterprise sales aren't sold to one person: they're sold to a decision-making committee. Thought leadership strategies, LinkedIn and content that shorten the sales cycle and raise the MQL-to-SQL conversion rate.
B2B vocabulary: we speak the same language
MQL / SQLpipeline managementsales cycleICP (Ideal Customer Profile)ABM (Account Based Marketing)decision making unitlead nurturingthought leadershipRFQ / tenderenterprise contractsCAC / LTVsales enablementbuyer journeygated content
Common B2B problems
Why B2B companies
lose leads they deserve.
Poor-quality leads: many received, few closed
You receive 100 forms a month, but 5 are real clients. The rest are competitors doing research, students or leads with no budget. The problem is targeting and qualification, not volume.
Average B2B lead→client conversion: 2-5%. It can be 15-23%
A 6+ month sales cycle with no nurturing
Your lead forgets you in the weeks between touchpoints. Without nurturing content, email sequences and retargeting, the competitor who is "always there" wins the contract.
73% of B2B leads are not ready to buy straight away
No LinkedIn presence, or one with no strategy
Procurement directors and decision-makers check suppliers' LinkedIn before any meeting. A weak or inactive profile loses credibility before the meeting even starts.
84% of B2B decision-makers check LinkedIn before a meeting
The website doesn't speak the decision-makers' language
Your website is written for you, not for the CFO or Operations Director of your prospective client. You don't talk about ROI, you have no case studies with figures, no proof of credibility.
67% of B2B buyers educate themselves online before making contact
Bland content that doesn't differentiate
You post "We are proud to announce..." and nobody reacts. Real thought leadership (clear points of view on the industry, data, analysis) builds authority and attracts clients.
Companies with active thought leadership generate 3× more leads
Invisible in "[service] supplier" searches
When the decision-maker searches for "logistics supplier Romania" or "ERP implementation consultant", you're not in the top 3 results. B2B SEO is different: low-volume, high-intent keywords.
B2B SEO: conversion from organic search = 14.6% vs 1.7% outbound
Our B2B strategy
How we build
your enterprise pipeline.
01
LinkedIn Strategy: Thought Leadership + Ads
A complete LinkedIn strategy: optimised personal profiles for the C-suite, an active company page, a content calendar with clear points of view on the industry, LinkedIn Ads targeted by job title + industry + company size, Lead Gen Forms gating valuable content (whitepaper, ROI calculator, benchmark report).
-71%
Cost per qualified lead
02
B2B SEO: content for every stage of the buyer journey
SEO audit and strategy for keywords with strong commercial intent. Content for awareness (industry guides), consideration (comparisons, case studies) and decision (CRO-optimised service pages). B2B schema + speakable for AI Search.
+280%
Qualified organic traffic
03
CRM + multi-touch B2B email nurturing
CRM setup (HubSpot/Zoho/Pipedrive), behaviour-based lead scoring, nurturing sequences personalised by industry and cycle stage, sales alerts when a lead turns hot, CRM-website integration for complete tracking.
23%
MQL→SQL conversion rate
04
Account Based Marketing (ABM) for enterprise
ICP (Ideal Customer Profile) identification, a targeted list of companies, personalised campaigns per account: content specific to their industry, retargeting of the people in the company, personalised outreach. 1-to-few and 1-to-many ABM depending on the potential account value.
3
New enterprise contracts / quarter
05
A B2B website rebuilt for the decision-maker
A CRO audit of the website from the decision-makers' perspective, messaging restructured around ROI and business outcomes (not features), case studies with real figures, enterprise social proof (logos, C-level testimonials), an interactive ROI calculator, a contact form with built-in lead qualification.
+185%
B2B website conversions
B2B questions
What B2B companies ask
before we start working.
Does B2B marketing work for small companies too (10-50 employees)?
Absolutely. In fact, small companies have the advantage of building more authentic thought leadership: the CEO can post on LinkedIn with real opinions, without corporate approval processes. We have helped companies with 5 employees win contracts with corporations.
How long until we see B2B leads from LinkedIn Ads?
The first leads appear in 2-4 weeks. Quality and volume grow over 60-90 days as we optimise audiences and messages. LinkedIn Ads is expensive per click, but lead quality is significantly better than Google or Meta for B2B.
Can you help with sales too, not just marketing?
We handle marketing (qualified lead generation, nurturing, sales enablement content). Sales stay with your people. But we configure the CRM and create the sales support materials (one-pagers, pitch decks, case studies) that make selling easier.
Other industries
Your B2B pipeline
can be predictable.
We analyse your B2B situation (ICP, channels, sales cycle), and give you a concrete plan in 30 minutes.