Retail / eCommerce & Online Shops
Real ROAS.
Abandoned carts recovered.
Customers who return.
Marketing for online shops that knows the difference between a low CPM and a profitable ad, that knows how to set up Google Shopping with an optimised feed, and that understands retention beats acquisition for maximum LTV.
We speak eCommerce
ROASCPM / CPC / CPLcart abandonmentAOV (average order value)CLTV / LTVGMVSKU managementinventory turnoverdynamic retargetingdynamic product adsGoogle Shopping / PMAXUGC (user-generated content)D2C (direct-to-consumer)meta pixel eventsconversion rateupsell / cross-sell
Common eCommerce problems
Why online shops
lose money on ads with no results.
Google Shopping with a disorganised feed
The products are there, but titles and descriptions are copied from the stock platform. Without feed optimisation (keyword-rich titles, lifestyle images, competitive prices, correct categorisation), PMAX runs on unprofitable products.
An optimised feed = +40% ROAS on the same budget
70% of carts abandoned, with no recovery
A user adds products to the cart and leaves. Without a cart abandonment email sequence, dynamic retargeting on Facebook/Instagram or SMS recovery, that money is lost. Industry average: 70% abandonment rate.
Email recovery: 5-15% of carts recovered
Meta Ads with a high CPM and ROAS below 2
Broad campaigns with generic creative, an over-exploited audience, a badly configured pixel. Result: you spend 1000 lei on ads and sell 1500 lei worth. Profit is zero after the cost of goods. It isn't Meta that doesn't work: it's the setup.
Optimal ROAS per industry: 4-12× depending on margins
Single-order customers: zero retention
You spend 40 lei to bring in a customer, they place a 120 lei order, and never come back. Without post-purchase email marketing, a loyalty programme, automated upsell and cross-sell, LTV is minimal and CAC kills you.
A second order = 60% cheaper to obtain than the first customer
Tired creative: rapid ad fatigue
The same 3 product images on a white background for 6 months. The audience ignores them. Without UGC (video testimonials, unboxing, real reviews), A/B creative variants and a monthly refresh, frequency rises and ROAS falls.
UGC ads = 4× the engagement of studio photos
Organic SEO: untapped traffic
The shop has 500 products and zero organic traffic. Category pages are empty of content, product pages carry duplicate descriptions from the supplier. In the long run, 80% of the traffic your competitors pay for comes from organic.
eCommerce SEO: 12-18 months to ROI, but the most profitable channel
Our eCommerce strategy
How we lower acquisition cost
and grow LTV.
01
Google Shopping + PMAX with an optimised feed
Complete feed audit and optimisation: keyword-rich titles (brand + product + key attributes), lifestyle and studio images, competitive prices, correct Google categorisation, custom labels by margin/seasonality. PMAX structure with separate asset groups per product category. Smart bidding with a target ROAS per segment.
4.8×
Average ROAS achieved
02
Meta Ads with UGC + dynamic retargeting
A full-funnel Meta strategy: ToFu with UGC creative (testimonials, unboxing, before/after), MoFu with dynamic catalogue ads (showing exactly the products viewed), BoFu with cart abandonment and urgency ads. Pixel configured correctly for purchase, add-to-cart, ViewContent, initiate checkout with server-side parameters.
-52%
Cost per acquisition
03
eCommerce email marketing: automated flows
Klaviyo/Mailchimp setup or optimisation: Welcome series (5 emails, 3% average conversion), Cart abandonment (3 emails, at hour 1/day 1/day 3), Browse abandonment, Post-purchase (upsell + cross-sell + review request), Win-back campaigns for inactive customers. RFM segmentation (Recency, Frequency, Monetary).
+38%
Email revenue
04
CRO on product pages and checkout
A complete CRO audit: heatmaps on top product pages, session recordings on checkout, friction identification. We optimise: gallery images (lifestyle + details + context), social proof (reviews, units sold), urgency (limited stock, delivery tomorrow if you order within X hours), in-cart upsell, simplified 1-step checkout.
+67%
Conversion rate
05
eCommerce SEO: categories + products + blog
A long-term SEO strategy: technical audit (crawl errors, site speed, Core Web Vitals), category page optimisation (h1, 300 words of unique content, Breadcrumb + Product schema), original product descriptions with keyword research per SKU, a blog with informational articles that bring top-of-funnel traffic.
+210%
Organic traffic
Case study: FMCG
Semințe Shampion: +92% turnover
in 4 years of partnership.
Importer and distributor of mass-market seeds and nuts, delivering nationwide. Social media, SEO, AIO/GEO, PR and communication since 2022. The figures are the company’s public ones, from its filed financial statements.
+92%
Annual turnover 2025 vs. 2022
×17
Net profit 2025 vs. 2022
4 years
Ongoing partnership
eCommerce questions
What online shops ask
before we start working.
Which platform do you work with? Shopify, WooCommerce, Tazz, something else?
We work with any platform: Shopify, WooCommerce, Magento, OpenCart, or custom platforms. For Google Shopping we have feed optimisation expertise regardless of the data source. Klaviyo and Mailchimp work with all the major platforms.
How long until we see ROAS improvements?
The first improvements show in 2-4 weeks (email flows, correctly configured retargeting, an optimised Shopping feed). Ongoing optimisation (creative testing, algorithmic bidding) produces stable results in 60-90 days. SEO has a 6-12 month horizon.
What minimum ROAS do you guarantee?
We don't guarantee specific figures (nobody who understands the market does), but we do guarantee a documented strategy with clear KPIs, transparent reporting and continuous optimisation. Our average eCommerce client has grown ROAS by 2-4× versus the starting point in the first year of working together.
Other industries
Your sales can
grow predictably.
30 minutes. We analyse the shop, the ads, the emails. We tell you exactly what's blocking sales.