Healthcare / Clinics & Medical Practices
A full appointment book.
A waiting list.
Patients who return.
Digital marketing for clinics, dental practices, physiotherapy and wellness services: built on a deep understanding of the medical funnel: from symptom to appointment to completed treatment.
We speak medical terminology
patient journeyonline bookingreturn ratecomplete treatmentmedical GDPRpatient reviewsno-show reductionautomated recallpost-consultation follow-uppreventive servicestreatment upsellactive vs inactive patientmedical NPSpatient LTV
What hurts in medical marketing
The real problems
of clinics without a strategy.
The diary is never full
Doctors with exceptional skills sit for hours without patients because there is no system generating appointments consistently. Capacity is under-used, fixed costs stay the same.
Clinics without digital marketing: 55-65% capacity utilisation
Patients come once and never return
No automated recall for ongoing treatments, patient contacts aren't captured, no post-consultation follow-up. Zero recurring revenue from existing patients.
34% average return rate without a CRM. It can be 68%+
Zero reviews, or unmanaged negative reviews
Satisfied patients don't leave reviews. Unhappy ones do so immediately. A Google profile with 2.8 stars destroys the credibility of a clinic with excellent services.
89% of patients check reviews before booking
An 8-year-old website, with no online booking
Patients want to book at midnight, from their phone, in 30 seconds. If your website doesn't offer that, you get fewer calls than the competitor across the street who has integrated it.
73% of medical appointments start from a mobile search
Marketing limited by medical restrictions
You can't make false claims, you can't guarantee results, certain services can't be promoted directly. We know exactly what is allowed and how to communicate competence and credibility without legal trouble.
Medical marketing ≠ general marketing: the rules differ
Invisible in Google for local searches
When someone searches for "emergency dentist Cluj" or "paediatrician sector 2", you don't show up. Patients go to the competitor who has optimised their local presence.
92% of patients search for medical services locally on Google
Our medical solutions
How we fill the diary
and grow patient LTV.
01
Medical Google Ads + local clinic SEO
Google Ads campaigns for searches with clear intent: "emergency dentist [city]", "[speciality] clinic [neighbourhood]". Local SEO with an optimised Google Business medical profile, MedicalOrganization + Physician + MedicalClinic schema. Presence in the Maps local pack for every medical service.
380
Appointments in 60 days
02
Medical CRM + automated recall
Automated recall system (email + SMS + WhatsApp) for: 6-month check-up, periodic treatments, resuming an interrupted treatment, patient anniversary. Segmentation into active / inactive / at-risk-of-churn patients. Fully GDPR compliant.
68%
Patient return rate
03
Google & Doctoranoo review strategy
Automated post-consultation review request system (SMS 2h after the visit), active management of existing reviews, professional replies to negative reviews, reputation monitoring on medical platforms. Minimum target rating: 4.8.
4.9
Google Rating avg.
04
Authoritative medical content
Medical articles written with the specialist doctor (about symptoms, treatments, prevention), that generate organic traffic, build E-E-A-T authority and make patients find you before they know they need you. AIO-optimised to appear in medical AI Search.
+190%
Medical organic traffic
05
Medical Meta Ads: ethical, compliant targeting
Facebook/Instagram campaigns for medical services within Meta's policies: preventive services, wellness, medical aesthetics. Demographic targeting (age, location), not by medical condition. Creatives that convey competence and empathy, not sensationalism.
-42%
Cost per appointment
Case study: Optometry
Clinica Okilor: found in Constanța
by patients and by AI assistants.
An optometry clinic in Constanța. Local and content SEO for people looking for an eye test in the city, plus structured data so AI answers recommend it accurately.
SEO
Local searches
AIO/GEO
AI answers
Frequently asked questions
What clinics ask
before we start working.
Are there special restrictions on medical advertising?
Yes, and we know them well. You can't make claims about guaranteed cures, you can't promote certain substances or procedures directly, and images must respect the patient's dignity. We are familiar with the CONAR regulations and with the Meta/Google policies for medical services.
How do you handle GDPR for medical data?
We don't store medical data, that stays with you in the PMS. We only collect contact data (email, phone) with explicit consent under GDPR Art. 6 and 9 (sensitive data). All our email and SMS templates include an unsubscribe option and are GDPR-compliant.
Do you work with small practices too, or only with large clinics?
We work with practices from 1 doctor up to clinics with 20+ specialists. The strategy and budget adapt. A small practice needs local SEO + Google Business + reviews. A large clinic needs the entire digital ecosystem.
Other industries
Your diary can
always be full.
30 minutes analysing your local situation. No obligations.