Websites, online shops, CRM, market studies, branding, training and the mandatory EU visibility measures: we check which ITargetMarketing services fit your call, and our partner ctrl.fund helps you with the funding application.
There is no single EU grant for marketing. Most money reaches companies through national and regional programmes, while a few EU-wide schemes support SMEs directly. These are the sources that matter for marketing and digital services, with their status at our last check.
National and regional programmes fund SME digitalisation, internationalisation and competitiveness. Their calls often accept websites and online shops, CRM and analytics, market studies, staff training and the mandatory publicity measures.
Every programme has its own calendar, budget and rules; we check the call that applies to your company and region.
Kohesio, EU-funded projects ↗A network of hubs that offers SMEs subsidised services: test before invest, training, advice on digital transformation and help in finding finance.
A good first step before a grant: you clarify the digital plan, then apply for the investment.
EDIH network ↗Reimburses 75% of national or EU trade mark and design filing fees (50% for international filings), up to €700 per company. You apply for the voucher before filing the mark.
The 2026 round runs until 4 December 2026 or until funds run out; trade mark and design vouchers have been reported as exhausted, so check availability.
SME Fund, EUIPO ↗Grants and equity for deep-tech innovation. Marketing is not what the grant pays for, but a credible go-to-market plan, market analysis and commercial strategy weigh heavily in the evaluation.
Highly competitive; suited to innovative products with a clear international market.
European Innovation Council ↗Advice on EU funding, international partners and new markets, delivered by local business organisations in Europe and beyond.
Useful for finding the right programme and partners abroad.
Enterprise Europe Network ↗A company registered in an EU member state, such as Romania, can apply to the cohesion programmes there if it meets the call conditions. SME status counts linked and partner enterprises, including a parent company outside the EU.
We work from Sibiu, Romania, and help foreign companies set up their marketing for the Romanian and EU markets.
EU SME definition ↗We have checked our services against the expense categories that appear in 2025 and 2026 call guidelines. The final decision belongs to the guidelines of your call; we tell you in the first conversation where each service fits.
| Service | Expense category | Where it appears | Keep in mind |
|---|---|---|---|
| Business website or online shop | Custom software for online presence: presentation website, online shop, e-commerce solution | Digitalisation calls (ERDF), start-up schemes | Includes design, development, brand manual, SEO, AIO/GEO/AEO/LLMO and Google Business Profile. The website must serve the digitalisation plan. |
| CRM, automation and integration | Software and licences, implementation, configuration and integration services | Digitalisation and advanced technology calls | Some calls require advanced digital technologies to make up a minimum share of the eligible budget. |
| Analytics, measurement and reporting | Business intelligence and analytics solutions, implementation services | Digitalisation calls | Evaluators look for indicators: what you measure and what improves. |
| Market study for internationalisation | Advisory services and studies for entering foreign markets | Competitiveness and internationalisation calls | We delivered such a study in a project funded by Romania's South-West Oltenia Regional Programme 2021-2027. |
| Internationalisation plan and multilingual website | Advisory services, adapting the online presence to new markets | Internationalisation and innovation projects | Translations and language versions usually count as part of the website or the plan. |
| Marketing strategy and digital maturity audit | Advisory services, digital maturity assessment, digitalisation plan | Digitalisation calls, EDIH (subsidised) | Advisory services are usually accepted only as a minority share of the budget. |
| Branding and brand manual | Identity services as part of the online presence; trade mark fees through the SME Fund | Start-up schemes, SME Fund (official fees) | The SME Fund voucher covers official fees, not design work. |
| Mandatory EU publicity measures | Information and publicity services required by the funding contract | Every ERDF or ESF+ project | Usually eligible within a ceiling set by the call. |
| Training in digital marketing and tools | Staff training in the use of the new technologies | Digitalisation calls, EDIH | A minority share of the budget, tied to the solutions implemented. |
| SEO and AI search visibility | As part of building the website: technical optimisation, structure, structured data | Digitalisation calls | Initial optimisation comes with the website; recurring monthly services are rarely eligible. |
| Social media and content | As part of a promotion plan or of the visibility obligations | Internationalisation projects, publicity measures | Rarely eligible on its own; we include it where the call accepts it. |
| Google and Meta campaigns | Setting up measurement and landing pages, as a service | Depends on the call | Advertising spend paid to the platforms is usually not eligible in digitalisation calls. |
Regulation (EU) 2021/1060 (Articles 47 and 50, Annex IX) requires beneficiaries to show the EU support they received. Failing to do so can lead to financial corrections. We prepare it end to end, together with the evidence for reporting.
ctrl.fund, our partner, handles eligibility and the funding application; ITargetMarketing delivers the marketing and digital services in the project. We have already worked in a project funded by the South-West Oltenia Regional Programme 2021-2027, on a study for growth in foreign markets.
In 30 minutes we look at the call, the region, the activity code and the services that fit.
ctrl.fund writes and manages the application; we describe the marketing and digital components.
Quotes with technical specifications, deliverables, deadlines, prices in euro without VAT and validity covering the evaluation.
Delivery in stages, acceptance reports, progress reports, accounts handed over in your company's name.
Communication duties, maintenance and support during the monitoring period after the project.
FAQ
In many digitalisation calls, presentation websites and online shops are eligible as custom software for online presence. The website must be part of the digitalisation plan and described with specifications in the quote.
Advertising spend usually is not. Setting up measurement, CRM and landing pages can be included as a service if the call guidelines allow it.
ctrl.fund, our partner, checks eligibility and writes and manages the funding application. ITargetMarketing delivers the marketing and digital services in the project, with quotes, specifications and acceptance documents.
Through a company registered in an EU member state, if it meets the call conditions. Group size matters: SME status counts linked and partner enterprises, including a parent company outside the EU.
Yes: quotes with technical specifications, deliverables, deadlines, prices in euro without VAT and a validity period that covers the evaluation.
No. Eligibility and scoring are decided by the call guidelines and the evaluators. We guarantee accurate quotes, on-time delivery and complete documents for reimbursement.
Last checked: 30 October 2026. This information is indicative; eligibility, grant amounts and deadlines are set only by the call guidelines. ITargetMarketing is not a managing authority and does not guarantee approval.