A brand is not a logo. It is the sum of every contact a customer has with your business: what they see, what they read, what they feel. We build a coherent identity that communicates value before the first word.
An unclear brand shows in your prices: when you are not different, you compete on price alone.
Positioning, message architecture and the value proposition against the competition.
Logo, colours, typography, iconography and patterns, applied across every touchpoint.
How the brand speaks, what it says and what it never says, on every channel.
The document that keeps things coherent over time, for you and for your suppliers.
Interviews, market, competition: what makes you different.
One clear central message that anyone in the company can repeat.
The visual and verbal system, tested on real applications.
The brand manual and its application on the website, social media and printed materials.
Concrete results: portfolio and the audits we have carried out.
Free guide: the complete guide on this topic.
It depends on how complex the identity is. After the diagnosis you receive a schedule with the stages and deadlines, from discovery to the brand manual.
Yes: we start from what works in the existing brand and change only what no longer represents you.
Yes: the logo and visual elements in working formats, plus the brand manual.
Yes: website, social media, presentations and packaging, within the same system.