⛰️ Tourism & outdoor experiences

Venturas
A complete brand book for an adventure brand

Venturas organises outdoor experiences and activities for discovering Romania. We built its identity and its brand book.

The Challenge

An adventure brand has to inspire at first glance

Venturas wants to bring people closer to nature and help them discover new places in Romania. The identity had to convey curiosity, movement and trust, just as well on a backpack, an envelope or an Instagram story.

The Solution

From symbol to social media templates

The brand book covers everything needed for the brand to look the same wherever it appears.

  1. 1Brand foundations: mission, vision and values
  2. 2The symbol: a triangular mountain with a step in motion and leaping stones, for the idea of a journey and a challenge
  3. 3Logo and rules: variants, clear space, minimum sizes, incorrect uses
  4. 4Colour and typography: the primary and supporting palettes, the font hierarchy
  5. 5Stationery and social media: business cards, letterhead, envelopes, folder, post templates, stories and carousels
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