🌱 HoReCa · Plant-based dining

Plant Eat
Brand book, identity and website for a plant-based bistro

For Plant Eat we built the identity, wrote the brand book and developed the website.

The Challenge

A new concept needs a clear set of rules

A plant-based bistro also speaks to people who don’t eat vegan. The brand has to be warm, easy to recognise and applied the same way everywhere: in the venue, on the menu, online.

The Solution

From identity to brand book to website

We built the brand system and put it to work.

  1. 1Branding: the brand’s visual identity and tone
  2. 2Brand book: the rules of use, so the brand looks the same wherever it appears
  3. 3Website: the bistro’s online presence
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