🤍 Pilot project · Editions 1 and 2

ILoveHOPE
Branding 360, marketing and organisation for a pilot project

For ILoveHOPE we built the identity, ran the marketing and organised the pilot project, for edition 1 and for edition 2.

2
Editions organised together
The Challenge

At a first edition, everything has to be ready at once

A pilot project has no name, audience or processes yet. The brand, the communication and the logistics cannot be built one after another: they all have to be ready at the same moment.

The Solution

Three roles, one team

That is why we took on all three, for both editions.

  1. 1Branding 360: visual and verbal identity, applied across all materials
  2. 2Marketing: communication with the public and partners
  3. 3Organisation: coordinating the pilot project, from preparation to delivery
  4. 4Continuity: the same system and the same team for the second edition
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