Advantage+, UGC creative, retargeting and lead gen: everything you need to know to get positive ROAS in the Romanian market. No budget wasted on the wrong audiences.
Zero spam · Instant unsubscribe · GDPR compliant
The structure that delivers positive ROAS in the Romanian market
The foundation without which any campaign is built on sand.
Meta's algorithm works better when you give it control over the budget.
Interests are less effective: Meta knows more than you think.
Creative is the main performance factor in 2026.
The Meta form is cheaper per lead, the landing page converts better-qualified leads.
Aggressive scaling kills campaigns: you grow smart or you reset.
The realistic minimum to get out of the learning phase and gather relevant data is 300-500 EUR/month. Below this amount, the algorithm doesn't have enough conversions to optimise. If the budget is smaller, focus on a single objective and a single audience.
Yes, and often better than classic manual campaigns. It requires an updated product catalogue, a Pixel with at least 500 recorded conversions and an account with no recent restrictions. Results appear 2-4 weeks after activation.
Restrictions come from breached advertising policies (sometimes accidentally), unconfirmed payment methods or suspicious activity. The solution: check the policies, file an appeal through Business Support, add a verified payment method. For permanently blocked accounts: open a new account under a different legal entity.
The ROAS reported in Ads Manager includes 7-day click + 1-day view attribution: it often overestimates. Compare it against real orders from your CMS/CRM for the same period. Threshold ROAS: if your gross margin is 40%, you need a minimum ROAS of 2.5× to be profitable after product cost.
ITargetMarketing audits your ad account for free and shows you exactly where you're losing budget.
Request an audit →